In 1996, lunasin was discovered at UC Berkeley by Dr. Alfredo Galvez and his scientific research team. Experiments proved that lunasin has similar mechanism of action as statin drugs and is the active ingredient responsible for lowering LDL cholesterol. It reduces cholesterol by reducing cholesterol biosynthesis in the liver.
Cholesterol comes from two sources: dietary intake and our body’s own production in the liver. Over 80% of cholesterol comes from the liver, so the most effective way to lower LDL (bad) cholesterol is to control the liver’s internal production. The lunasin in LunaRich does so in two ways:
Selectively disrupts a step in the production of an enzyme key to cholesterol synthesis in the liver.
Increases the number of receptors available in liver cells to clear LDL cholesterol from the bloodstream.
Question: What makes lunasin different from other bioactive nutrients from soy and other food?
Answer: It has a molecular model to explain its cholesterol-lowering mechanism - Lunasin's Cholesterol Lowering Mechanism of Action.
Most cholesterol is produced in the liver by the HMG-CoA reductase gene. Simply blocking HMG-CoA can lead to health problems because your body needs a minimum level of cholesterol for proper cellular function. Lunasin instead targets cholesterol at an earlier stage, reducing the HMG-CoA without blocking it entirely. So you get cholesterol-lowering benefits without disrupting the body’s normal function
LunaRich really works. My cholesterol is looking good and I’m back in control of my health!
Bob Brusa, Atkinson, NH
How Lunasin and LunaRich Help Lower Cholesterol
"Lunasin in LunaRich X™ isn’t just any ingredient; it’s the world’s first epigenetic superfood.”
- Dr. Alfredo Galvez, PhD
The scientific community acknowledges the heart health benefits of soy, a claim validated in 1999 by the Food and Drug Administration. Studies show that lunasin, a naturally occurring peptide, is largely responsible for soy’s cholesterol-lowering properties. LunaRich® optimizes bioactive lunasin content for maximum benefit for you.
Did you know that 20% – 30% of your cholesterol is from your diet and 70% to 80% is produced in the liver?
Although doctors recommend cholesterol-lowering prescription drugs (statins), there remains a problem. They can cause serious side effects including: muscle and liver problems, type 2 diabetes, loss of appetite, upper belly pain, diarrhea, dark, amber-colored urine, memory loss, confusion and feeling tired or weak.
Your liver produces more cholesterol when you eat a diet high in saturated and trans fats.
Excess cholesterol can form plaque between layers of artery walls, making it harder for your heart to circulate blood. Plaque can rupture and cause blood clots. A clot in the artery to the brain causes a stroke. A clot to the heart causes a heart attack. Diet and exercise are important first steps in improving your cholesterol.